Artist Thank You X live-painted a Honda Rebel mototcycle at the Honda Rebel booth we set up at ACL. Influencers were invited to hang out at the booth and capture content to share on their Instagrams. We also produced a video of the experience to share online.
Open Influence
Netflix wanted to announce their new show Stranger Things in a big way. So, we decided to bring it to life at the Stranger Things Premiere in Los Angeles. We set up a paranormal interview room, a magic mirror, and flipped the outside upside down to prank the cast members and influencers. These were their reactions.
Doner LA
AWARDS //
21st Annual Webby Awards
PEOPLE'S VOICE AWARD / Film & Video: Live Experiences
2017 THINKLA Awards
FINALIST / Best Branded Content/Storytelling Campaign
2017 LA ADDY Awards
SILVER / Social Media: Campaign
SILVER / Social Media: Single Execution
Nescafé Clásico lovers were given the chance to attend a private Ricky Martin concert by entering their jar codes on our special webpage. We created online videos, GIFs, socials posts, and a countdown website for digital promotion. Content was shared to the brand's and Ricky Martin's social channels.
Doner LA
Netflix wanted an attention-grabbing idea to promote their new original series, The Santa Clarita Diet starring Drew Barrymore. The zom-com is about how Drew's new diet is actually people. So, we decided to create outdoor digital billboards in Times Square, LA Live and Toronto Yonge-Dundas Square featuring Drew and her... meals.
Doner LA
Neato Knows it all.
We concepted and produced funny skits to be shared on social media for the robot vacuum brand, Neato.
Doner LA
This was student work, but still one of my favorite projects I have done.
Our assignment: Make a statement about America. Yes, it was that vague.
After some research, I narrowed in on how US surveillance is harming freedom of the press in America. I wanted to focus on how journalists are being almost criminalized when it comes to them trying to obtain information to report the truth. Some say they have been made to feel like spies and it is harder to obtain info because their sources also fear getting in trouble. Those sources end up refusing to talk on the phone, or online, where they are potentially under surveillance.
The result: A campaign of evidence bags containing the "property of journalists" and the stories of how they have been under surveillance &/or how their property was confiscated.
Gold Student ADDY Award
Student work 2014
